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Own the Global Infrastructure for Athlete-Led Media.
PlayersTV built the blueprint: A global media powerhouse where athletes are the owners, content costs are slashed, and distribution available on 300M+ devices. This is the $75B shift from legacy sports media to athlete-owned infrastructure.
70+ Iconic Athlete Partners and Owners.
Including Travis Kelce, Chris Paul, Kyrie Irving, and Damian Lillard.
Distributed Across Major Streaming & TV Platforms
Including DIRECTV, Amazon Prime Video, Samsung TV Plus, Vizio, and others reaching 100M+ households worldwide.
Capital Raised
$6.4M
Number Of Investors
3,000+
Number of Devices
300M+
Monthly Impressions
200M+
Share Price
$5.00

70+ Professional Athlete PARTNERS and owners
Combined Social Reach: 250M+ Followers

Chris Paul

Chiney Ogwumike

Travis Kelce

Dwyane Wade

Ken Griffey Jr

Damian Lillard

Kyrie Irving

Carmelo Anthony

Chris Paul

Chiney Ogwumike

Travis Kelce

Dwyane Wade

Ken Griffey Jr

Damian Lillard

Kyrie Irving

Carmelo Anthony
These aren’t endorsement deals. These athletes are equity stakeholders and partners building with us. When you invest in PlayersTV, you’re investing alongside some the biggest names in sports.
Maximizing Impact Through Athlete-Driven Brand Partnerships
PlayersTV connects brands to audiences through authentic, athlete-led storytelling. Our partners benefit from the unmatched influence and credibility of pro athletes, driving deeper engagement and higher conversion. With custom integrations and talent-powered campaigns, we maximize brand impact while keeping fans at the center.
Opportunity
The Future of Sports Media is Athlete-Owned
Legacy networks are now paying over $30B for sports rights while their traditional audiences continue to crater, creating a massive $75B vacuum in the sports economy.
PlayersTV is filling it.
We’ve moved athletes from being "the product" to "the owners." Our vertically integrated model allows athletes to own their IP, produce at a fraction of traditional costs, and distribute directly to 300M+ living rooms.
This isn’t just a streaming service. It’s an ad-supported, AI-optimized distribution engine sitting at the intersection of sports, tech, and ownership.
The opportunity is massive, and we’re the ones seizing it.
BY THE NUMBERS
$75B
Estimated global sports media market size by 2028
578%
Average ROI on Creator-led content spend
$2.3B+
Projected Sports Podcast Revenue by 2027
59%+
marketers moving budgets directly into athlete-driven content

The creator economy could approach half a-trillion dollars by 2027


50M+ Households
Samsung TV Plus
150M+ Members
Amazon Prime Video
18M+ Users
VIZIO WatchFree+
250M+ Total Reach
YouTube/Social
World-class Partner platforms




















Innovation
Existing Device & Streaming Infrastructure
PlayersTV is one of the first athlete- and fan-owned media companies, building the next era of how fans experience lifestyle content from athlete creators. Our 360 distribution model, spanning streaming, social, and DTC platforms, was designed to finally give athletes the power to control their own narratives and deliver authentic content directly to their fans.
Athlete driven stories were previously filtered through outdated gatekeepers, until now. PlayersTV flips the script, putting athletes in charge and unlocking a brand new category of media. This is more than a media company, it's a movement changing the future of sports and media distribution.
Traction
Full 360º Media Distribution Ecosystem
By partnering with athletes as owners, we eliminate the #1 cost in sports media: Licensing Fees. This allows us to scale content at a fraction of the cost of traditional networks.
Available homes and devices.
Monetizable Impressions/Month at up to $25 CPM
Organic Reach — $0 Customer Acquisition Cost
Cost of talent/licensing
Media Type
Rights fees
distribution growth
risk:Reward
Legacy Media
Pay $Billion+ in rights fees
Declining cable subscribers
High Risk

$0 Rights Fees (Athlete Partners)
Growing FAST Distribution
Asymmetric Upside
Legacy Media

Pay $Billion+ in rights fees
$0 Rights Fees (Athlete Partners)
Declining cable subscribers
Growing FAST Distribution
High Risk
Growing FAST Distribution
The “Texas-Sized” Spotlight on PlayersTV
PlayersTV was recently featured on Good Morning Texas, where Co-Founder Deron Guidrey shared how the network is changing the game in sports media. The segment highlights our athlete-owned model, and how we’re positioning to disrupt a $75B industry by giving athletes a way to get more personal with their audiences.
our Co-Founders at the New York Stock Exchange
In this exclusive FinTechTV interview from the floor of the iconic New York Stock Exchange, our Co-Founders share the bold vision behind PlayersTV and how we’re disrupting the sports media landscape. Get an inside look at the future of athlete-led content, the origin of the company, and why this movement is reshaping the entire industry.
Invest and Secure Your Exclusive Event Invite
All PlayersTV investors get exclusive access to OwnersFest—our annual celebration bringing together athlete partners, fans, and investors for an unforgettable experience. As an owner, you’re not on the sidelines—you’re in the game.
our special interview during Kyrie's 24-hour livestream with Co-Founder Collin Castellaw
In the Press
Making Headlines. Shaping the Future.
PlayersTV Acquires Cloud Media Center, Integrates Sports-AI Ad Technology
'Disrupt to Democratize': How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire
Iconic Sports Starts Invest Next to Fans
Roadmap
Built Different:
A Track Record of Transformation
PlayersTV is riding massive momentum, fueled by over $6.4M* raised from an unprecedented mix of superstar athletes and 3,000+ passionate fan investors. We’ve secured marquee distribution across OTT, CTV, and digital platforms, unlocking direct access to millions of fans. Backed by an elite roster of athlete-owners and creators, our content meets the fans where they are. And with the acquisition of game-changing advertising technology, we’re now positioned to scale revenue like never before—turning attention into untapped revenue.
*The amount includes related entities.
Editorial website launch
Original content production
Content acquisition & licensing
Distribution & Technology
Distribution & Technology
$6.4M+ Seed Capital Raised
Secured 70+ Athletes
200M+ Monthly Ad Impressions
300M+ Devices in OTT/CTV Distribution
170+ Annual Athlete Content Hours
Acquired Proprietary Ad Technology
NIL Powered by Athlete-Owned Media - Q32026
DTC Streaming - Q42026
Players Studio - Q42026
Global Expansion - COMING SOON
Team
Meet the People Writing Our Playbook
Our founding team combines deep expertise in sports content, marketing, and athlete relations.

Collin Castellaw
Co-Founder
Former teacher turned digital media pioneer, who has over 1.3M+ YouTube subscribers, and 150M+ video views, Collin has scaled PlayersTV into a powerhouse platform, reshaping the future of sports entertainment. His leadership blends innovation, audience building, and a deep passion for empowering athletes to own and amplify their voices across global audiences.

Deron Guidry
Co-Founder
Business development expert and brand builder, working with iconic athletes, brands, and agencies across his career. Deron has been instrumental in scaling PlayersTV into the premier athlete-owned sports and lifestyle network. His leadership blends strategic partnerships, sales growth, and a relentless focus on empowering athletes to tell their stories and own their narratives on a global stage.

Matthew Allinson
Chief Legal Officer
Veteran sports and entertainment attorney and strategic dealmaker, known for effectively managing complex transactions and disputes for high-profile professional athletes and media personalities.

Joellen Ferrer
President, PlayersTV+
Bringing extensive content and distribution experience from her previous roles at Sony Pictures Entertainment and DTC sensation Crunchyroll.

Michele Ghee
President, PlayersTV
Bringing extensive multicultural advertising and media sales expertise from previous leadership roles at EBONY & JET, BET, CNN, and Allen Media.

Bryan Terry
President, Players Studio
Bringing a wealth of experience in content development, distribution, and production from his previous roles at Vice Media, truTV, and MTV.
strategic advisors

Adam Cheyer
Ai & Technology



• Airbnb - VP Al Experience
• GamePlanner Al dot- Co-Founder (Acquired by Airbnb)
• Viv Labs - Co-Founder (Acquired by Samsung)
• Siri - Co-Founder (Acquired by Apple)

Thasunda Duckett
Brand & Media



• TIAA (President & CEQ)
• Chase (Chief Executive Officer)
• Nike (Board Member)
• Brex (Board Member)

Tara August
Talent & Production


• A Type, Inc. - President
• Warner Bros. Discovery Sports - SVP.Talent Relations & Special Projects
• Ogilvy - Account Director

Jeron Smith
Content & Production



• HEIR Inc. - Co-Founder
• Incubation Lab - Founder
• Unanimous Media - Co-Founder
• SC30, Inc. - Chief Marketing Officer

Lori York
Content & Studio


• Roc Nation (EVP TV and Film)
• CAA (Talent Agent)
• ICM Partners (Talent Agent)

John Ward
Programming & Content



• Prime Video & Amazon Studios - Se Mgr, Technical Operations
• ATAT - SVP, Original Content & Production
• DirecTV - VP of Production (Emmy Award)
• Fox Sports - Director of Production (11X Emmy Awards)
JOIN THE DISCUSSION
faqs
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
What is PlayersTV's pre-money valuation?
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of PlayersTV Digital (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
- The company that issued the securities
- An accredited investor
- A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
What is PlayersTV Digital?
PlayersTV Digital (PTV) is a new sports media company built out of a vision to disrupt the conventional hierarchy of the industry. However, despite being a newly formed entity, the expertise exhibited by PlayersTV Digital's founding team makes the company anything but a rookie in the sports media landscape.
Why should I invest?
- Superstar Athlete Backing: PlayersTV Digital boasts a unique ownership model supported by over 50 professional athletes, including icons like Chris Paul, Dwyane Wade, and Travis Kelce. This unprecedented athlete involvement not only enhances credibility but also drives content creation and audience engagement, positioning the company for rapid growth in the sports media landscape.
- Market Opportunity: The global sports sponsorship and advertising market is projected to exceed $90 billion by 2027, with significant growth expected in diverse-owned media. PlayersTV Digital is strategically positioned to capitalize on this expanding market, particularly as traditional advertising dollars shift towards platforms that cater to diverse audiences. This presents a lucrative opportunity for investors looking to enter a high-growth sector.
- Major Partnerships: The company already has major distribution and brand partners, proving the credibility of the company and highlighting the growth potential.
- Proprietary Advertising Technology: PlayersTV Digital leverages cutting-edge, owned advertising technology designed to maximize profitability and scalability. By owning its ad tech stack, the company can streamline operations, reduce dependency on third-party platforms, and capture more revenue from advertising dollars. This approach not only enhances efficiency but also significantly increases the company's overall value, solidifying its position as a leader in the sports media and advertising space.
How will PlayersTV Digital make money?
PlayersTV Digital generates revenue through a multi-stream media model, primarily leveraging advertising sales and content licensing. With over 200 million monthly available ad impressions that can be monetized at a competitive rate of up to $25 CPM, the company has the potential to achieve monthly revenues exceeding $2.5 million. Additionally, by partnering with brands and advertisers, PlayersTV Digital capitalizes on its unique access to a diverse audience and its athlete-driven content to secure lucrative sponsorships. The extensive library of original programming and athlete lifestyle content further enhances its appeal to advertisers, creating multiple revenue streams and maximizing profitability in the growing sports media landscape.
How do I know people will buy this solution?
The growing demand for authentic and engaging sports content among fans indicates that PlayersTV Digital is well-positioned to succeed. With the global sports sponsorship market projected to exceed $90 billion by 2027, coupled with a significant increase in interest for diverse-owned media, the timing for this venture couldn't be better. The unique model of having over 50 professional athletes as investors and content creators creates a compelling narrative that resonates with fans, ensuring loyalty and engagement. Additionally, the company’s ability to produce over 150 hours of unique programming each year and its strategic distribution partnerships provide a solid foundation for reaching millions of viewers. As sports fandom continues to rise in the digital age, PlayersTV Digital is set to become a central hub for sports culture, making it an attractive investment opportunity poised for growth.
What opportunities are ahead for PlayersTV Digital?
PlayersTV Digital is positioned for significant growth through its innovative approach and strategic partnerships in the rapidly evolving sports media landscape. With a robust foundation built on the support of over 50 professional athletes, the company can consistently produce engaging, high-quality content that resonates with fans. The expanding market for sports sponsorship and advertising, projected to exceed $90 billion by 2027, presents ample opportunities for revenue generation. Additionally, PlayersTV Digital's unique positioning as a minority-owned media company allows it to capture advertising budgets earmarked for diverse platforms, further enhancing its growth potential. With plans for continuous content expansion, a growing distribution network reaching over 300 million homes, and an established digital ecosystem generating over 100 million monthly ad impressions, coupled with a robust technological roadmap focused on innovation in advertising and audience engagement, PlayersTV Digital is primed for long-term success and scalability.
Why hasn't a bigger company done this already?
ESPN and other channels feature athletic content like documentaries, but PlayersTV Digital is the first company built by athletes, giving them unrivaled access to some of the biggest names in sports. As the dynamics of sports media continue to shift, with fans craving more direct and authentic connections to athletes, traditional players like ESPN are proving slow and unresponsive to these changes. This outdated approach creates a ripe opportunity for disruption. PlayersTV Digital is uniquely positioned to capitalize on these shifting market dynamics, offering a fresh, athlete-driven platform that delivers unparalleled insider access, authenticity, and engagement that today’s sports audiences demand.















































